Wish to add some zing to your blog posts? Integrating YouTube videos is a perfect way to boost your articles. It helps you stand out from your competitors. Did you know embedding videos in your blog posts is the most direct and fruitful way to blend content marketing and YouTube videos. Placing videos in blog posts will turn your posts more dynamic and engaging. Additionally, integrating blog posts with videos will generate more number of inbound links and increased viewership.
Here are some tips on how to enhance your blog posts with YouTube videos:
Existing Videos
Make sure your videos are relevant to your posts. They need not to be the exact duplicate of the posts themselves. For instance, if you have a blog post discussing the merits of a Green Tea, the video can be about various interesting recipes of green tea you can try out. The two concepts together will work towards adding more depth and value to the blog post. Placing relevant videos in blog posts will boost engagement and viewership.
Videos for How-to Posts
Most blog posts feature tutorials and regular how-to tips for their readers. Such content is actionable and ensures value to readers. However, even well written tutorials or image based lessons are not as effective as videos that directly interacts with audience. Reading images and content is fantasy while watching videos is real.
To ensure best of effect, you can design video tutorials in a fashion to tie into relevant blog posts. As soon as you embed the videos in blog posts, the users will benefit from complete grasp of what you wish to teach them. The strategy is effective for any industry or business type / size. For instance, if you run a fitness studio, a video describing exercises, tips to perform a specific exercise in a right way, before and after videos will be a great way to impress your clients. A designer wear studio or a bag company can post details on how these are made or the details of a specific item sold.
A step-by-step tutorial for exercises (in case of fitness studio) will help users know what's been given and maintain interest in your business. Apart from text, videos can powerfully demonstrate your company's product / services. Video tutorials are more effective and easier for users to follow.
Video tutorials are sometimes more effective than even the cleanest copy in blog posts, and can be easier for users to follow.
Accommodate Clickable Links to Blog Posts
YouTube might not be the most common platform some of your users hear about your business. So make sure you place a few links to your blog in videos. This is important to drive some of these viewers to your website. This way, it is possible to direct people to similar blog posts, landing pages or relevant product pages that works towards exchanging content for lead information.
It is crucial to include a link to your website in video description. There are some businesses that like sending users to homepage. However, directing traffic to specific pages or posts that features content similar to the video will help produce best results.
Another tip is to use YouTube cards. These cards help create clickable calls to action (CTAs) that show up on videos to send users to website. Since the card pops up on actual video, these effectively capture attention of viewers and boost amount of traffic you send to your website.
How to Integrate Videos into Blog Posts?
Step 1: Embed code from a YouTube video by clicking 'Share' button under the video.
Step 2: Click 'Embed'. Now copy the code highlighted for you.
Step 3: Paste the embed code in the spot in your blog post right where you wish your video to be displayed.
Step 4: Preview or view the post in its published form. You will see the video.
In a Nutshell
Unfortunately, YouTube isn't seen as a powerful promotion platform by most businesses especially when compared to other social media sites like Facebook and Instagram. This is sad because integrating YouTube videos in content marketing is immensely helpful for businesses of all types and sizes. It helps you to develop more dynamic, engaging content for your audience. Additionally, you would enjoy a few distinct SEO perks.
YouTube can effortlessly and fruitfully combine “social media marketing” and “content marketing” together to ensure success to your content marketing campaigns. You will also note a drastic improvement in your blog posts.
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